Background //
The record industry has made a massive comeback in recent years, seeing a growth rate of 28.7% from 2020 to 2021. With the transition to digital streaming and online drops, there has been a change in the way fans purchase physical products and discover new music.
Challenge //
How might the record-buying process be reimagined to reflect the progression of the record industry?
Opportunity //
With the recent increase in vinyl sales and the introduction of vinyl collecting to a new demographic through social media, consumers desire an environment of discovery without judgment.
