For: Brandcenter Live Client
Duration: 3 weeks
My Role: Art Direction, Strategy, Experience Design
Tools: Illustrator, Photoshop, Figma
Team: Karah Smith, Urvesh Patel, Ashanti Wright
AllGood is a young granola bar brand that needs to get their footing as an up-and-coming brand.
AllGood has a differentiator built into their design, how can we utilize it to increase growth?
Through highlighting the sustainability that AllGood represents, we're creating a more unique experience.
With a new updated logo and branding throughout, we gave Allgood a clearer brand identity and a more readable, scaleable, and welcoming logo. Taking the sprigs of grain from the original logo and repurposing them as new growth out of "good" they take on a new meaning, representing the growth and potential of AllGood as an up-and-coming granola brand.
Presented with an opportunity to redesign AllGood's packaging to reflect the sustainability of their brand, I decided to create packaging options that utilize exclusively recyclable materials. This includes fully-recyclable boxes for shipments as well as boxes that can easily be turned into in-person displays, in addition to new granola wrappers made from plant based materials.