The granola bar market is fierce and constantly growing. To stand out, you need to have a clear differentiator from the competition. AllGood is a young granola bar brand that needs to get their footing as an up-and-coming brand in a saturated market.
How might we use AllGood's unique differentiator of being made with spent barley from breweries to generate growth?
Inform consumers on the circular design of the product, as well as what spent grains are, while revamping the branding and website.