Context

5-day creative sprint

toolkit

Figma
Photoshop
Illustrator

Role

UX/UI
Copywriting 
Product Design
Service Design

Team

Annie Balint - Strategy
Madeline Honig - Art Direction
Will Vogelsang - Art Direction

Background

Build a connection between Spotify and driving with a bold, flexible, and non-traditional campaign idea that can work across multiple channels including social and OOH.

Challenge

How might Spotify provide users with a more unique experience when listening to music in the car?

Opportunity

Tie Spotify and Lyft together to make ride-sharing a more comfortable experience for all parties in the car.

User Integration

Driver Integration