For: VCU Advertising Senior Project 2019
Duration: 3 weeks
My Role: UX/UI Design, Art Direction, Copywriting
Tools: Illustrator, Photoshop, Adobe XD
Team: Duo with Joelle Mitchell
Help Spotify build a connection between them and driving with a bolder, flexible, and more non-traditional campaign idea that can work across multiple channels including social and OOH.
Lyft riders want a more personal ride, and Spotify can provide that personalization through music.
Concept: Your Ride, Your Vibe
Through seamless design, we tied the Lyft and Spotify apps together to provide ease of music-sharing for both the passenger and the driver. This gives the passenger the option to request to play music, and the keeps the driver in full control over what is played.